There costs for Facebook advertising depends whether you select Pay for Impression (Cost Per Thousand Impression - CPM) orPay for Click (Cost per Click - CPC).
The minimum cost that the system allows you to set in the ad campaign is USD 0.02 for CPM and USD 0.01 forCPC. The system will suggest the bid amount, but you could set it lower. For my campaign, I put USD 0.02 the minimum amount for 1000 impressions and still manage to run my campaign as I want.
If you want to create awareness for your new portal, product or service but you don’t care whether the people actually click the advertisement than you should choose Pay per impression pricing for your campaign. Or else use CPC pricing for your campaign.
The minimum daily budget for CPC and CPM is USD 1.00 and Facebook advertising will not charge you more than the minimum budget you have set. In addition, your daily budget must be 2 times the CPC or CPM amount that you set. If you set 10 USD for the CPC, then your minimum daily budget must be set as 20 USD.
Facebook will charge your Paypal or credit card for the campaign on a specific billable date or earlier if you have stopped/completed your campaign.
|Facebook Advertising Costs, Daily Budget & Pricing|